Seoul, Korea – High-end hanbok brand Ahn Geun Bae Hanbok Rentals has added cool summer hanbok to its collection.

Ahn Geun Bae Hanbok Rentals has added modernized design to answer the needs of customers who want traditional wear that they can feel comfortable and cool in. The traditional aesthetics of the hanbok have been kept, while more functional designs have been added.

CEO Han Gu-Hyun explained that “our new line of summer hanbok is focused on cool materials and design and has been received well by customers who are seeking traditional Korean wear for important or official events.”


For baby showers, 60th-birthday celebrations, weddings, and even outdoor parties and photo sessions, the demand for hanbok rental continues to rise, a sign that people are beginning to perceive the hanbok in a different manner from before.

In particular, Ahn Geun Bae Hanbok Rentals’ new summer collection includes some newly designed fusion hanbok that are appeal to and receiving great response from the fashion-minded younger generation.


Source: JTN (Original article in Korean)
Translated by Abe Jung / Korea.com