Seoul, Korea – Able-CNC, which owns the Korean cosmetic brand Missha, will enter the Japanese market with their main model, Hallyu star Lee Byung Hun.

Able-CNC will start international marketing after concluding a contract with Lee Byung Hun as the main model for Missha cosmetic products in Japan.

On the 20th, Able-CNC said, “Since we appointed Lee Byung Hun as the model for our line of products for men, Missha Homme Urban Soul, the sales have increased not only domestically but also abroad. We have realized how great the ‘Lee Byung Hun effect’ is. We will target the Japanese market with Lee Byung Hun’s professional image and the image of Missha brand.”

The blockbuster drama IRIS, starring Lee Byung Hun, is currently running on both the terrestrial channel and satellite channel of TBS.


Source: JTN (Original article in Korean)
Photo from JTN DB
Translated by Sarah Lee / Korea.com