Will be displayed from the 26th until the end of December…video full of lavish pictures

The commercial of bibimbap with Yoo Jae Seok, Park Myung Soo, Jung Hyung Don, Noh Hong Chul, Jung Jun Ha, Haha, and Gil was produced for the globalization of Korean food, ad will be displayed on a TQS electronic panel from the 26th until the end of December at Times Square in New York.

The 30 second spot features the members of Infinity Challenge wearing chef’s outfits and performing what is seemingly a scene from Nanta, expressing each of the ingredients going into a bibimbap with traditional Korean movements including traditional rural instruments, traditional games, fan dances and even taekwondo.

It was directed by CF director Cha Eun Taek and marketing executive and Seongshin Women’s University professor Suh Kyeong Duk, and the choreography was done by professor Park Suk Ja and had more than 200 students involved.The team from Infinity Challenge have had an advertisement for bibimbap displayed in Times Square in the past.


By Yoon Bora (bora@jtn.co.kr)

Source: JTN (Original article in Korean)
Photo from JTN DB
Translated by Timothy Nam / Korea.com

[원문= JTN NEWS / 번역= 코리아닷컴 ]