Seoul, Korea – The Man From Nowhere’s hero Won Bin and Mary Stayed Out All Night’s heroine Moon Geun Young work together as advertising models for Basic House.

Basic House, a leading brand in casual attire, chose top stars Won Bin and Moon Geun Young, who are showing exceptional talents in movies and TV series, as their new models.

Basic House chose the two box office hit makers as their new models because they thought that they would be best at expressing the trendy but basic concepts of Basic House. The company hopes that the brand image of Korea’s casual attire representative, Basic House, and the image of the two stars will rise.

Also, Basic House is planning on strengthening its image as a social brand through various contribution activities during the year 2011. it is said that a big factor in the selection of the two as models was the potential synergy of the combined image of Basic House, Won Bin, as a special representative of UNICEF, and Moon Geun Young, the top prize winner of 2010 First Korea Wings of Love.

Team manager Cho Hong Jun of Basic House says, “I am hoping that Won Bin, the number-one actor chosen by netizens as the 2011 a must-cast star, and Moon Geun Young, famous as Korea’s Little Sister, will be able to appeal to the broad range of ages of Basic House’s customers. Together we will show off the even simpler basic attire catalogue of Basic House and the various social contributions made by the company and our models.”

Won Bin and Moon Geun Young will start their model activities with the shooting of the spring-summer season catalogue, and catalogue and new commercials will be revealed next month.


By Yoo Jin Hee (star@jtn.co.kr)

Source: JTN (Original article in Korean)
Photo from JTN DB
Translated by Sung Kyu Chang / Korea.com


[원문= JTN NEWS / 번역= 코리아닷컴 ]